There’s an uncomfortable truth no one says out loud: most entrepreneurs only remember SEO when sales drop. As if it were an emergency firefighter coming to extinguish flames. But SEO isn’t that. SEO is more like the friend who warns you when you’re about to make a bad decision—and if you listen in time, it saves you money, stress, and sleepless nights.
And yes: we’re entering the final months of the year, that hinge moment when Argentine, Chilean, and Latin American entrepreneurs feel like everything has to be solved right now. As if December were an impatient boss breathing down our necks.
Here are five moves—not tasks, not “tips”—you can make to close the year with a store that is stronger, more visible, and more persuasive. And along the way, a store that gives you more peace of mind.
Rewrite your pages as if you were Seth Godin, not a catalog
We’ve all read product descriptions that sound like they were written by a tired robot.
“Durable material, standard size, black color.”
None of that sells. None of that ranks.
Modern SEO is storytelling.
Google wants to understand what problem you solve and for whom. And people do too.
If you sell a backpack, don’t just say “waterproof backpack.” Describe the scene:
“The backpack that saves you when you leave work and get caught in an unexpected downpour in the middle of downtown.”
That ranks better because it connects better.
Brian Dean (Backlinko) always says: “The content that ranks is the content that best solves the user’s intent.”
And no one searches “waterproof backpack” because they love waterproofing. They search it because they hate getting soaked.
That’s your point of entry.
Turn your categories into decision-making tools, not parking lots
Many entrepreneurs believe Shopify collections are just an organized list.
They’re not. Collections are mini buying guides.
If you don’t educate your customer, Amazon will do it for you.
Before the end of the year, take your top 5 collections and upgrade them:
- An opening paragraph explaining what problem those products solve
- Clear filters
- A short “How to choose the best one for you”
- Internal links to other useful products or accessories
A good collection converts better than an expensive ad.
That’s SEO + CRO working together.
Your blog: the employee who works for free while you sleep
Many entrepreneurs feel blogging is “a waste of time.”
It isn’t.
A blog is like planting trees: nothing happens for the first months… until one day it starts giving you shade and fruit at the same time.
Real examples:
A cosmetics e-commerce wrote “How to build your summer skincare routine”: today it sells more sunscreen than ever thanks to that article.
A gadget store wrote “Best tech gifts under $30,000”: every December, that post comes back to life like a zombie—but with a credit card in hand.
Neil Patel puts it perfectly:
“Organic traffic is the only traffic that gets better over time without increasing investment.”
Your blog can be your silent partner. But you have to start today.
Fix invisible friction: 80% of CRO is psychology, not design
When people say “improve conversion,” many think of changing button colors.
That doesn’t move the needle.
Conversion improves when you remove doubts before people even have them.
Before the year ends, check:
- Is your return policy clear or buried?
- Do you reveal shipping costs early, or only at the end?
- Does the user know delivery times without having to ask?
- Is your social proof at the top or hidden way below?
Entrepreneurs always blame “lack of traffic.”
But sometimes the problem isn’t how many people enter—it’s how little they trust once they’re inside.
CRO is trust, distilled.
Do a cleanup: stores need an emotional year-end reset too
Yes, cleanup. Like Marie Kondo, but digital.
The end of the year is perfect for:
- Removing products that no longer sell (Google hates dead pages)
- Merging duplicate pages
- Updating old photos
- Reviewing apps you no longer use (each app = more scripts = slower site)
- Improving site speed: SEO’s version of fitness
Remove everything that doesn’t help. You’ll be surprised how much your conversion improves when your store can breathe.
Rand Fishkin once said:
“SEO isn’t about adding more things, it’s about removing obstacles.”
There are pages that don’t bring sales but do steal performance.
Letting them go is also growth.
And a personal closing, from one entrepreneur to another
If you made it this far, you already know improving your SEO and CRO isn’t a technical checklist. It’s an act of entrepreneurial maturity.
It’s not magic. It’s not luck.
It’s looking at your store with less anxiety and more intention.
And if you implement even two of these five moves before the end of the year, your Shopify will finish December stronger, more visible, and with more customers saying:
“Wow, this store actually cares about me.”
And in a world full of noise, that’s pure gold.