Don’t let Google Analytics default settings fool you.

Stop Measuring Your Product Dashboard Like a Marketing Site (You’re Chasing the Wrong Ghosts) As a founder, seeing your “Average Time on Page” skyrocket usually calls for a celebration. On your landing page or blog, it means you’ve hooked the audience. They are reading, they are interested, they are engaged. But what happens when that […]
The Silence of the Abandoned Cart: Shopify, n8n and automations

In the vast and noisy ecosystem of digital commerce, there is a “silent place” that haunts every business owner: the abandoned cart. It is not simply a lost sale; it is an interrupted conversation, an “almost” left suspended in the digital abyss. To sell more in ecommerce, driving massive traffic is not enough; it is […]